Teleconferencing 'can be used effectively' by sales engineers

A manufacturer has launched a strategy it hopes will allow it to improve sales engineer performance, a source says.

Micro-Epsilon has begun using teleconferencing as part of its sales engineer technique, Process and Control Today reports.

Customer questions which require a response from the firm's design staff can be answered immediately by the relevant, knowledgeable employee through a computer's webcam and microphone.

This means those in sales engineer jobs who are not qualified to offer technical support will be able to supply answers which could previously only be obtained through filing a request with head office, the news provider reports.

Micro-Epsilon will also offer a test facility so its customers can experience the product before deciding to purchase and install it in their own facilities.

Chris Jones, managing director for the firm, tells the source: "Discussions can take place between the customer and our own design engineers quickly, with the correct information being provided first time."

A senior consultant at Analysys Mason George Robertson claims using technology such as teleconferencing allows companies to make the most of their generation Y workforce.

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Filed: 30-09-2008